Area Manager, Fine Wine & Spirits

Riboli Family Wines

United States

October 23, 2025

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Build your career at Riboli Family Wines! Riboli Family Wines is one of the fastest-growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year from Wine Enthusiast Magazine. We are a family-owned business, four generations deep, with 100+ years of producing high quality wines. Our company’s leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

POSITION STATEMENT- Responsible for directing, communicating, motivating, organizing, and controlling execution of Riboli Family Wine & Spirits company goals through our wholesaler and assigned geography across the state of California.  This position is responsible for driving KPI’s across the independent off-premise and on-premise channel of trade in the Paso Robles/ Santa Barbara Market.  Responsible for communicating to Regional Manager the status and needs of Trade Customers.  Responsible for field activity with work-with’s and direct interaction with targeted independent off-premise & on-premise customers.  Responsible for managing execution targets through the wholesaler across the independent off-premise and on-premise division in the Paso Robles/ Santa Barbara Market.    


ESSENTIAL DUTIES AND RESPONSIBILITIES - Current duties may be changed if job requires and/or additional duties may be assigned if necessary.
•    Manage execution and compliance for the independent off-premise and on-premise division across a targeted group of counties/geography in the Paso Robles/ Santa Barbara Market.
•    Able to assist the Regional Manager within that state in presenting programming and planning to distributor management & salespersons to assist them in the development the Riboli Family Wine portfolio of wines & spirits.  
•    Must be able to provide local market needs/tools to assist in the planning/programming by their Regional Manager or Division VP.  
•    Execute a monthly group of priority brands driving placements, features and displays across a targeted independent off premise and on premise channel of trade in the Paso Robles/ Santa Barbara Market.   
•    Responsible for a dedicated list of customers across the independent off-premise and on-premise channel in the Paso Robles/ Santa Barbara Market.
•    Able to target and influence key customers within the independent off-premise and on-premise channel of trade. 
•    Implementation of the Riboli Family Wines & Spirits Off-premise & On-premise core SKU’s/brand’s in field.
•    Conduct/Participate in monthly, quarterly and annual formal business planning meetings with key personnel at Distributor level to track progress versus plan and adapt accordingly.  
•    Attend distributor broad market division team meetings and general sales meetings.    
•    Submit weekly recaps to Riboli California leadership team. 
•    Complete and distribute monthly recaps to Distributors to ensure that tertile distribution & volume plans are on track.  
•    Able to conduct general sales meetings, wine tasting and educational classes to inform distributor management and salespersons about the Riboli Family Wine & Spirit portfolio.    
•    Working in the market with distributor personnel to stay in tune with market conditions and trends and to assist in the placement of Riboli Family Wines & Spirits. 
•    To report all findings of market conditions and trends to supervisor (Regional Manager or Division Vice President).
•    Able to conduct wine & spirit tastings and wine & spirit seminars with the ability to expound on any products from the Riboli Family Wine & Spirits portfolio and knowledge of all wine & spirits in general
•    Consistently work to add value to the Wholesaler in helping them meet their business needs with the prime objective to become their preferred supplier
•    Able to work within key budget guidelines set forth by Riboli management in California. 
•    Must be able to conform to working conditions to meet the demands of the market. This may include working evenings and weekends
•    Work with field management and wholesaler leadership to identify problems and create solutions pertaining to Riboli Family Wines portfolio
•    Travel as necessary to meet job responsibilities as outlined herein
•    Job execution will break into following components:
•    70 % time in the Field (on own, with wholesaler reps or Riboli management); 30% of field time is overnight travel
•    20 % time on Wholesaler concentration (in market or conducting sales meetings / planning meetings)
•    10 % time on Administrative, Preplanning and Follow up

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION, EXPERIENCE and SKILLS
•    A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales or wine industry management jobs)
•    Minimum of 5+ years of wine industry experience
•    Good written communication skills.  Incumbent must possess the ability to develop and provide all necessary written reports, correspondence and presentations necessary to satisfy job requirements
•    Good oral communication and interpersonal skills. Incumbent must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Incumbent must articulate in a professional and personable manner in order to be a strong leader and partner to Riboli Customers and Trade 
•    Intermediate Excel skills. Ability to analyze sales data, market trends, and performance metrics to identify patterns, uncover opportunities, and develop data-driven strategies that drive business growth and optimize KPI achievement. 
•    Ability to have fluent knowledge of PC, working within Microsoft Office – Word, PowerPoint, and any other company software is critical to the success of this position  
•    Mathematical skills; must have the ability to calculate and interpret financial data that is used to manager everyday business 
•    For certain markets multi-language skills are/may be required or would be a plus, i.e. Italian or Spanish (if required this will be identified during the recruitment process) 
•    Interpretive skills; must possess the ability to define problems, establish facts and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to the each business problem.  Ability to interpret an extensive variety of statistical information.   

PHYSICAL DEMANDS
The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, this role will regularly be required to use their hands and eyes for PC use; reach with hands and arms; talk and hear.   This role is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products in particular.  The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job.  This role will occasionally lift and/or move up to 50 pounds at a time, the approximate weight of a case of wine or spirits. 

ADDITIONAL REQUIREMENTS
•    Must reside in territory
•    Current valid driver’s license
•    Overnight travel required and must be able to meet minimum requirement travel schedule for assigned territories
•    Prepare and present training meetings with wholesalers
•    Prepare and present training meetings with independent off-premise and on-premise accounts. 
•    Strong time management skills
•    No DWI offenses or illegal drug use
•    Must use for business a clean, late model, presentable and fully operational 4 door vehicle that reflects professionalism (company auto allowance provided).
•    Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on 
behalf of the company and its customers.

#LI-ONSITE

Pay Range

$70,000 - $80,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

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