Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow

Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising

Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow

Work closely with sales, product, and other cross-functional team to drive direct impact on small business marketing strategy

Communicate results and illustrate suggestions in alternative ways to stakeholders and partners

Build processes that scale ad effectiveness research initiatives

Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind