Our client is a growing B2B technology company developing AI-driven solutions that help businesses automate how they capture and extract data from documents. Their platform enables teams to build customised data extractors easily, cutting down manual workload and accelerating operational efficiency.

They operate in a startup environment with a strong focus on innovation, product quality, and practical AI application.

They are looking for a customer-centric, analytical Product Marketing Manager with strong content creation skills to take ownership of lead generation and lead nurturing efforts - from strategy right through to execution.

This role is ideal for someone who enjoys speaking directly with customers, uncovering real pain points, developing compelling content, and running end-to-end campaigns across various channels. You will be responsible for generating qualified leads and driving prospects through the funnel.

What you will do:

• Market Definition & Messaging
• Identify the ideal customer profile (ICP) and deeply understand user pain points through conversations with current and prospective customers.
• Craft messaging that resonates with target audiences and reflects real business needs.
• Content Creation & Sales Enablement
• Develop and maintain sales assets such as product decks, case studies, one-pagers, and marketing collateral.
• Produce content that supports both outbound and nurture-focused campaigns.
• Account Targeting & Outreach
• Build strategic account lists to support Account-Based Marketing (ABM) and business development outreach.
• Plan and execute outreach campaigns across channels like LinkedIn, email, and other prospecting platforms.
• Lead Nurture & Funnel Management
• Design and manage nurture sequences, promotional emails, newsletters, and other touchpoints to convert leads into opportunities.
• Monitor lead flow from top-of-funnel to conversion and adjust strategies accordingly.
• Analytics & Reporting
• Track performance data and report on key metrics including MQLs, SQLs, CPL, CAC, ROI, and campaign conversion rates.
• Optimise campaigns based on insights and market response.
• Events & Presentations
• Represent the product in virtual or in-person events, delivering engaging presentations and product pitches when required.
• Continuous Learning
• Stay updated with the latest trends in digital marketing, growth strategies, and emerging tools—especially within the AI and automation space.

What you will need:

• 2+ years of experience in Software Sales, Business Development, Growth Marketing, or similar roles - ideally within B2B SaaS or technical software environments.
• Excellent verbal and written communication skills with the ability to craft compelling narratives.
• Strong presentation and storytelling ability for webinars and physical events.
• Solid analytical skills with experience using data tools for performance tracking.
• Hands-on familiarity with AI tools for workflow automation or code-free solutions; basic understanding of HTML and CSS.

Nice-to-haves:

• Experience marketing to software/IT decision-makers such as CIOs, IT managers, developers, or product teams.
• A technical or computer science background.