Xpansiv®, a trailblazer in the energy and environmental commodities market, operates the integrated, open, and neutral market platform designed to accelerate the global energy transition.  Xpansiv provides thousands of market participants and intermediaries with access to the widest possible range of energy transition markets, through its suite of solutions, including the world’s largest environmental commodities trading platform, where billions of assets cross per year. Xpansiv’s end-to-end technology platform services the entire life cycle of environmental commodities, connecting diverse markets and market participants across the world and enabling stakeholders to deliver transparent and trusted environmental claims to address the growing demand for energy transition. Leveraging its extensive industry knowledge and proven technology portfolio, Xpansiv assists companies seeking to identify and mitigate risk, streamline the management of their environmental assets, and comply with regulations, caps and commitments.

If you’re a marketer who thrives on building and you’re passionate about driving the energy transition, this is an opportunity you won’t find anywhere else.

As Director of Demand Generation, you will build the function from the ground up and put your imprint on Xpansiv’s growth journey. You’ll develop the strategies, plans, and programs in close collaboration with sales, marketing, and business line colleagues to build a scalable pipeline and revenue engine. Reporting to the VP of Marketing, you’ll benefit from the stability of a well funded, financially healthy business while pursuing global growth opportunities in renewable energy, clean fuels, wholesale power, and more. Join us and make an outsized impact in an emerging clean tech leader!

Key Responsibilities:

• Strategy and Priority Setting: Own the demand strategy, plan, and budget, with responsibility for sourced pipeline targets; your leadership will help drive our efficient growth
• Audience Focus: Partner with sales and business line leaders to continually refine ICP and target personas and prioritize accounts; your insights and collaboration will ensure our programs are on-target and aligned
• Channel Execution: Design and run a multi-channel program portfolio across paid search/social, email, webinars, website optimization, and more; your channel expertise will help us find and capture the most promising opportunities
• Offer Development: Create compelling offers and work with marketing colleagues on assets and landing pages; your understanding of target personas will power content and experiences that drive engagement and conversion
• Analysis and Insight: Perform regular funnel analysis and proactively problem-solve gaps with cross-functional partners; your analytical eye and understanding of the sales cycle will enable you to drive improved performance
• Testing and Learning: Build experimentation muscle that reveals insights about customers and channels; your curiosity and discipline will continually raise our game

Qualifications:

• 7-12 years of B2B demand generation experience in high-growth environments, including 4+ years leading demand gen and owning sourced pipeline goals, preferably in multi-product line companies
• Strong experience in at least 2 of the following (with working knowledge in most/all of these): email marketing, SEM, SEO, web optimization, ABM / account-driven GTM, outbound, ecosystem marketing
• Previous experience building net-new programs and hitting targets within 2 quarters
• Strong Salesforce familiarity, preferably including experience with Salesforce Marketing Cloud Account Engagement (Pardot)
• Use of modern tech including AI tools to execute efficient marketing programs/campaigns

Bonus Points:

• Energy or environmental commodities experience
• ABM/ABX experience
• Demand gen experience beyond North America

About You:

• You are customer obsessed and take an audience-first approach to channel strategy and campaign development
• You love to build and are comfortable starting from a blank slate
• You possess excellent inter-personal skills and successfully build relationships with distributed colleagues
• You are strategic and scrappy, with the ability to not only set goals and design campaigns but also create and execute in a hands-on fashion
• You have the ability to travel 10-20%, including internationally

Step 1- Shortlisting of resume & Recruiter screening

Step 2- Hiring Manager MS teams call

Step 3- Interview with the team

Step 4- Case Study Interview

Step 5- Key Stakeholder + Final hiring manager interview

Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation range for this role is expected to be as follows:

$170,000-$190,000