Massive Rocket is a high-growth Braze & Snowflake agency that has made significant strides in connecting digital marketing teams with product and engineering units. Founded just 5 years ago, we have experienced swift growth and are now at a crucial juncture, aspiring to reach $100M in revenue. Our focus is on delivering human experiences at scale, leveraging the latest in web, mobile, cloud, data, and AI technologies. We pride ourselves on innovation and the delivery of cutting-edge digital solutions.

Every role at Massive Rocket is Entrepreneurial - Successful people at Massive Rocket will not only think about their role but understand the roles around them, their goals and contribute to the success and growth of their team, customers and partners.

🚀 Fast-moving environment – you will never stop learning and growing

❤️ Supportive and positive work culture with an emphasis on our values

🌍 International presence – work with team members in Europe, the US, and around the globe

🪐 100% remote forever

🧗🏼‍♂️ Career progression paths and opportunities for promotion/advancement

🍕 Organised team events and outings

As a Senior Loyalty Strategist at Massive Rocket, you will lead the development of loyalty and retention strategies that drive long term customer value for our clients. You will own the end to end strategic process, from diagnosing loyalty challenges, to designing best in class programmes, propositions and membership structures, to defining the activation, engagement and personalisation roadmap needed to grow customer lifetime value.

You will work closely with CRM, data and technology teams to translate loyalty strategies into actionable plans that can be executed within platforms such as Braze and Snowflake, as well as loyalty platforms such as TalonOne, SessionM, Marigold and Open Loyalty or similar. You will partner with clients to shape their loyalty vision, define measurable objectives, outline programme governance and support business cases that justify investment. You will present recommendations to senior stakeholders with a clear narrative that connects customer insights, commercial impact and operational feasibility.

As a senior member of the strategy team, you will contribute to thought leadership, deepen our loyalty consultancy offering and support pitches by crafting compelling stories using data, insight and loyalty best practice. You will run client workshops across loyalty design, customer segmentation, value exchanges, earn and burn mechanics, emotional loyalty levers and cross channel engagement to ensure clients understand how to build meaningful customer relationships that deliver ROI.

- Minimum 8+ years of experience in CRM, loyalty or customer strategy, with at least 4 years focused specifically on loyalty programme design, optimisation or consultancy.

- Proven experience creating or scaling loyalty programmes, including programme structures, tiers, rewards, value propositions, engagement mechanics and retention strategies.

- Experience presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans.

- Strong understanding of CRM and MarTech platforms such as Braze, Salesforce Marketing Cloud or HubSpot and the ability to translate loyalty strategies into actionable journeys and communications.

- Hands on experience or strong familiarity with loyalty platforms such as TalonOne, SessionM, Marigold, Open Loyalty or similar and the ability to integrate loyalty programme design with these technologies.

- Strong understanding of industry leading loyalty programmes and mechanisms, with awareness of high performing global loyalty programmes, membership models and best practice approaches across sectors.

- Experience using data, segmentation and analytics to identify loyalty opportunities, diagnose programme performance and shape next best actions and customer lifecycle strategies.

- Strong storytelling and presentation skills, able to turn complex insights and frameworks into clear, persuasive narratives for senior stakeholders.

- Experience working in an agency or consultancy environment, managing multiple clients and leading strategic work streams in a fast paced environment.

- Deep understanding of loyalty trends, emotional and behavioural loyalty drivers, membership models, gamification and value exchange design.

- English at C1 level.

- Ability and willingness to travel to client locations.

- Braze Certifications ( i.e Marketer, Strategist)

- Experience working with Braze, demonstrating proficiency in utilising its features

- Familiarity with CDPs such as Treasure Data, mParticle, Segment or Tealium

- Experience supporting RFPs, pitches or strategic consulting engagements

• High-Velocity Growth – Constant learning, evolving challenges, and endless opportunities to level up

• Culture That Cares – A values-driven, supportive environment where positivity and collaboration thrive

• Global Team – Connect and create with colleagues across Europe, the US, and beyond

• Remote-First, Always – Work from anywhere, forever

• Clear Career Paths – Advancement opportunities and room to grow professionally

• Team Bonding – Regular events, meetups, and moments that bring us together

- Massive Rocket has a Bring Your Own Device (BYOD) policy — you will be expected to use your own equipment for work.

- A valid work visa is required — Massive Rocket does not provide sponsorship at this time.

- You may be asked to provide proof of identification, such as a passport, ID card, or utility bill (gas, water, electricity).

- Two references may be requested — please be prepared to share names, relationship to you, and contact details (email and mobile).

- Contractors only: Proof of incorporation and valid insurance coverage is required.

Note: Please ensure that your qualifications closely match the criteria outlined in the job description. Applications not meeting the specified criteria may not be processed or considered for this position.