About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Head of Social

Location: Greenville, NC (onsite)

Lead the Voice of the World’s Most Watched Brand

MrBeast is building the most influential creative studio on the planet. As Head of Social, you will own how our brand shows up across every platform, including YouTube Shorts, TikTok, Instagram, X, Facebook, and Snapchat.

You will set the vision for how we engage audiences daily, design the systems that make content scale at the speed of culture, and lead the teams that turn storytelling into global reach. This is a rare opportunity to shape one of the world’s largest social ecosystems and set the playbook for how creativity and performance coexist at scale.

You will lead the Social function across all of MrBeast’s ventures, overseeing both platform growth and creative quality. Your job is to build a high-performing organization that connects creative instinct with data-driven decision-making, ensuring every post reflects the ambition and precision of the MrBeast brand.

The Role

You will lead the Social function across all MrBeast ventures, overseeing both platform growth and creative quality. Your job is to build a high-performing organization that connects creative instinct with data-driven decision-making, ensuring every post reflects the ambition and precision of the MrBeast brand.

You will combine creativity, systems thinking, and operational excellence to define how hundreds of millions experience MrBeast every day.

What You’ll Do

• Own the global social strategy across all major platforms, driving growth, engagement, and storytelling impact.
• Build and lead a high-performing social organization with clear ownership and accountability by platform.
• Develop scalable systems and playbooks that enable speed, consistency, and creative excellence across channels.
• Translate data into creative insight, building feedback loops that improve performance and inform future storytelling.
• Partner with Content, Production, and Marketing teams to align platform strategy with the overall brand vision.
• Shape the brand’s daily voice and rhythm across social, ensuring output is consistent, relevant, and best-in-class.
• Identify emerging platforms and opportunities to extend reach, engagement, and cultural influence.
• Coach and mentor rising talent within the social and content ecosystem, developing future leaders.

What You’ll Bring

• 8+ years leading social strategy, operations, or production for a top-tier creator, entertainment brand, or media company.
• Proven success growing large-scale social audiences and leading teams that balance creative risk with data discipline.
• Deep expertise in social platforms, algorithms, and audience behavior.
• Strategic leadership experience creating systems that scale creative output without slowing it down.
• Strong analytical and storytelling instincts, grounded in performance data and creative intuition.
• Exceptional communication skills and the ability to collaborate across creative, marketing, and production teams.
• Experience mentoring diverse creative talent and fostering high-performance team culture.
• Ability to be onsite in Greenville, NC.

Why MrBeast

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

A Place to Call Home

Greenville, North Carolina, is the cultural, educational, and economic hub of Eastern North Carolina. It is home to East Carolina University and Vidant Medical Center and offers a vibrant Uptown district filled with food, art, and music. The community blends creativity with affordability and access to nature, making it an ideal place to live and build something extraordinary.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
• Company contributions to employee Health Savings Accounts (HSA) 
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package 
• Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days

Benefits

The Perks, Why Work On the MrBeast Team

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
• Company contributions to employee Health Savings Accounts (HSA) 
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package 
• Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days